By Douglas A. Ferguson
Present, correct, and student-friendly, MEDIA PROGRAMMING provides the main exact assurance of the ideas and methods utilized in the programming this day. Reflecting the newest advancements from real-world perform, this market-leading textual content covers all points of media programming for broadcast and cable tv, radio, and the web with transparent illustrations and examples to that you could relate. It bargains in-depth insurance of rising traits, together with multiplatform techniques, cross-media, new media, excessive definition media, new programming suggestions, and instant and pay-per-view media. It explains how courses (units of content material) are chosen (or now not selected), prepared, evaluated and promoted with the necessity to contemplate pressures from know-how, financing, rules, regulations, and advertising. overlaying the most recent tendencies and concerns within the undefined, MEDIA PROGRAMMING contains useful examples, perception from famous gurus, an invaluable site, and an elevated word list to mirror the newest alternate jargon and practices.